Company of Good x NDP 2020

Our Heart for Singapore

National Day Parade (NDP) 2020 presents Our Heart for Singapore, a project to encourage people and organisations to express their reflections, gratitude and hopes for Singapore.

Participating Organisations

In the spirit of our nation's birthday, the Company of Good Community has been doing good for society through meaningful initiatives.

Johnson & Johnson

Johnson & Johnson

With 1,400 employees in Singapore, Johnson & Johnson supports vulnerable communities through virtual and skills-based volunteering with organisations like Social Health Growth and Singapore Association for Mental Health.



In celebration of 50th year anniversary in Singapore, UBS helps Beyond Social Services, The Food Bank and the Straits Times School Pocket Money Fund to raise funds. One-for-one matching will be made by UBS' Community Affairs.

How can my organisation do its part? 

Simply participate in an initiative to do good by 9 August. Don't forget to share your plans with us!

Need some inspiration? Here are three ways you can take action:

1) Collaborate for Good with like-minded organisations for greater social impact

2) Volunteer with a charity or community initiative

3) Start a fundraising campaign on

Share your activities on social media and use the hashtags #NDP2020, #OurHeartforSG, #CityofGood and #CompanyofGood for a chance to be featured!

Collaborate for Good

Start or join an initiative on the Collaborate for Good page.

Featured collaboration Description

Be part of Eat for Good

Be part of Retail for Good

Start a Volunteer or Fundraising Project

Reach out to a non-profit partner and plan an activity or raise funds for them on

Campaign Partner

Our Heart for Singapore is an NDP2020 project, in line with the theme “Together, A Stronger Singapore"

Other Resources

Looking for ideas?

A Do-Good Guide for Corporates During COVID-19: created by the Company of Good, this is a useful playbook that provides tips and guides on the ways that your organisation can still do good during COVID-19, virtually and digitally.

Media coverage: