Spotlight on Planning and Strategising

26 Sep 2017

By developing a well-thought through and strategic corporate giving strategy and programme, your company will be clear about what you are trying to achieve through your giving and what programme or initiatives you need to implement to achieve the impact you are looking for.

For many companies, taking a structured approach to their corporate giving involves developing a framework which comprises of some, if not all, of the following elements:

  • Vision and mission
  • Strategy
  • Short, medium and long term goals
  • Focus area(s)
  • Programme of activities and initiatives
  • Allocated budget
  • Responsibility and decision making processes
  • Recognition of company’s community investment resources and assets
  • Mechanisms for engaging employees
  • Policies, such as criteria for selecting community partners or paid-time off to volunteer
  • Impact measurement