Resources

Benefits of Corporate Giving

26 Sep 2017

Corporate giving is a way of connecting the resources of businesses and the strengths of the community to build thriving places in which to live, work and do business. Businesses have an important role to play in addressing key issues affecting both them and the community and shaping the world around them.

Why should you give?

Smart business is being a good corporate citizen and ‘doing good by doing well’. Informed corporate giving gives you a solid platform for you to demonstrate your corporate values to your employees, customers and other stakeholders. If done meaningfully and as an integral way of doing business, giving can create value for the community as well as for your company. Employees want to work for companies that are committed to doing good for society and customers want to spend money with these companies. In particular, the younger millennial generation want to work for a company that has a culture of giving, they want to feel an emotional connection with causes and they want to play an active role in giving back.