Building the Business Case for Corporate Giving
26 Sep 2017
Businesses are increasingly moving beyond transactional corporate giving, for example simply writing cheques, to more strategic and impactful giving. More and more companies are linking their business goals together with their social goals. This approach can ensure that giving activities have a more defined focus and that giving strategies build both sustainable communities as well as bringing direct and indirect benefits to the business.
By demonstrating the impact that giving has on employees, customers, stakeholders as well as the bottom line, a business case can help to secure buy-in from senior leadership as well as gaining internal support across business operations and teams.