Swensen's parent firm giving treats and more to the needy
Swensen's parent firm ABR Holdings is bringing "treats to everyone in the family", including less fortunate families who often need more than just free ice cream and cakes.
ABR is no stranger to corporate social responsibility (CSR). According to the group's chief operating officer Andrew Khoo, CSR has been a part of ABR's corporate culture for many years.
This article was first published in The Business Times.
Read more at http://www.businesstimes.com.sg/life-culture/company-of-good/swensens-parent-firm-giving-treats-and-more-to-the-needy