When doing well means doing good
We've all seen it before: the media spotlights a heartwrenching story, drawing attention to a worthy cause; a wave of support crests on stirred emotions ... before fading away as interest dies down.
Corporates have the power to change this trend, says National Volunteer & Philanthropy Centre (NVPC) CEO Melissa Kwee. After all, even though this sort of ad-hoc or reactive giving may help in the short run, it certainly isn't ideal.
This article was first published in The Business Times.
Read more at http://www.businesstimes.com.sg/companies-markets/company-of-good/when-doing-well-means-doing-good