Ripple effect for Changi Business Park
The nature of a ripple effect is affecting and enormous: An action of tossing a stone into water can create a continuous forward motion. It is simple, yet the results can be distinctly powerful.
Everyone has the potential to be "ripple makers". It is this multiplier effect that IBM hopes to seed, leading and rallying fellow businesses to give back through the Changi Business Park (CBP) Gives initiative.
"While each of us can play a part, we have demonstrated that when all are united, we can maximise impact and make real our vision that an engaged community collaborating in partnership can lift the lives and the spirit of those in need," said Abraham Thomas, managing director at IBM Singapore.
This article was first published in The Business Times.
Read more at http://www.businesstimes.com.sg/companies-markets/company-of-good/ripple-effect-for-changi-business-park