At Maybank, CSR serves mission of 'humanising financial services'
It can be argued that a bank's core mission - stripping down all financial jargon and complexities - is a social one: providing financial access to individuals and communities.
And so it seems fitting that Maybank ensures that its corporate philanthropy efforts line up behind its stated mission of "humanising financial services", with programmes that aim not merely to give but also to equip families with financial knowledge.
This article was first published in The Business Times. Read more at http://www.businesstimes.com.sg/companies-markets/company-of-good/at-maybank-csr-serves-mission-of-humanising-financial-services