CSR: core values and business strategies
We pool time, energy, resources and more for CSR activities, with value to the communities but little or no value to our business. Our Company of Good Fellow Cathy Chia, Assistant Director, Marketing and Communications from The Fullerton Heritage writes her thoughts on how businesses can create maximum value for themselves.
For example, CSR can be seen as a way to engage external stakeholders - which may even multiply the value of your giving by influencing them to do something similar. It can also create a talent pipeline, such as in Swire Pacific Offshore's case where they develop local students through bursaries and scholarships, and even hire some of these students in their management associate talent programmes.
Read more at the Business Times here.