Companies today are facing various challenges: From employees aspiring to work for socially responsible companies, to savvy consumers being mindful about their purchases and spending.

Amidst the challenging circumstances, companies can make a deliberate and conscious effort to create purposeful business that can ride out such challenges. Cheryl Ou (The Nail Social) and Robin Pho (Right People Renewable Energy) are examples of individuals who have persisted to do corporate good in uncertain times.