Do good and emerge a champion in uncertain times
Some retailers inflate the price of masks, vitamins and healthcare products during this COVID-19 crisis and take advantage of fellow Singaporeans. However, Benjamin Chua and his team from Spic and Span are an exception by giving out free hand sanitisers to cleaners, healthcare workers and corporations.
As companies struggle to maintain their bottom lines at a time of economic uncertainty, giving back to society often takes a backseat. Nonetheless, market expectations still grow for corporates to proactively do good.
Read the full story on The Edge Singapore here.