Stories of Good

Eat for Good

MAKING GOODNESS A PART OF DAILY ENCOUNTERS: EAT FOR GOOD

Singapore is known as a food paradise, with many of our social and cultural norms built around our love of food. Can our food paradise be paradise for everyone? Whether you are grocery shopping at the supermarkets, having a meal at the hawker centres or restaurants, or ordering food delivery online – can these everyday acts support others in need?

In the first of several collaborative initiatives aimed at making goodness part of daily encounters and experience, we have launched Eat for Good, which will bring various partners and stakeholders in the food and dining space to collaborate towards our wider vision.  

Eat for Good aims to:

  • Enable the F&B industry to create sustained opportunities for consumers to give back as part of their daily interactions
  • Build a nationwide collective of social initiatives driven by the F&B industry
  • Amplify such initiatives by encouraging collaboration between customers, employees, and other stakeholders to do good together

 

BE AN EAT FOR GOOD PARTNER

To do good, F&B businesses can consider implementing pay-it-forward initiatives, allow customers to convert loyalty points into donations or curate a menu item where proceeds will be donated to a charity of choice. Our partners thus far include:

Organisation

Initiative

Food Bank

Feed the City fundraiser which went into purchasing meals from local F&B businesses for those in the community who are in need.

The Social Kitchen

Launched Project Makan in collaboration with YMCA to serve 6,000 free meals a day to needy families during the Circuit Breaker period.

JR Group

Do Good. Send Love campaign in collaboration with various partners such as [email protected] and Singapore Rugby Union to serve meals from Chef in Box to 11 beneficiary groups. Their campaign has raised over 13,000 meals of which over 9,000 meals have been delivered.

 

WhyQ

Gift-a-Meal by WhyQ will be supporting healthcare, migrant workers and old folks homes, in partnership with Food Bank Singapore and WhyQ's hawkers. 

 

The vision for Eat for Good extends beyond COVID-19, and we would love to welcome potential partners on board with us! If you would like to join us as an Eat for Good partner, email us at [email protected] with the subject header “Eat for Good Partnership” and our team will be in touch.