Companies will step up CSR efforts post-pandemic, says NVPC deputy CEO
“This period has caused many businesses to pause and think about what’s important. Before this, companies may have been caught up in their day-to-day operations that they’ve lost sight of [their purpose]. Once we emerge from this crisis, I believe there will be a different sensibility as to what business priorities should be.”
Tony Soh, deputy CEO at NVPC, shares that doing good should not take a backseat in spite of the COVID-19 pandemic. On the contrary, it should spark greater action from companies.
The pandemic has furthered highlighted the importance of doing good, where companies can continue to be exemplary corporate citizens and be socially responsible in the long run, contributing to the greater good for the larger community.
Read the full article at CNA Luxury here.