Stories of Good

Retail for Good


You might have found yourself glued to the screen on Singles’ Day to cart out the best deals or checking out a new mall or store together with friends. Whether you are an online shopping convert or a staunch brick-and-mortar supporter, we can all agree that shopping is a top pastime in Singapore.

With the retail industry being such an integral part of our lives, how can we create opportunities to give back as you shop? In the second of several collaborative initiatives, we are launching Retail for Good, a nationwide movement/ initiative which will bring together various partners and stakeholders in the retail and e-commerce space to make doing good a part of daily encounters.

Retail for Good aims to:

  • Enable the retail industry to create sustained opportunities for consumers to give back as part of their daily interactions
  • Build a nationwide collective of social initiatives driven by the retail industry
  • Amplify such initiatives by connecting and strengthening relationships with customers, employees, and other business partners through doing good together



To celebrate our favourite pastime, we are launching the first phase of Retail for Good in support of National Day 2020, bringing together key e-commerce partners to create opportunities for online shoppers to give back as they browse and shop. We also welcome retailers who believe that doing good should be part of everyday life, just as much as shopping to join us. 



There are various opportunities that retailers can create to do good, from supporting non-profits with product development and sales, to pledging a small donation with every purchase. Our partners thus far include:



Driving a blessings movement among users, Carousell is aiming to reach a goal of 20,200 free items that can be adopted into new homes by 9 August 2020.


To ensure continuity and sustainability for #ShopeeGivesBack efforts, users can use their Shopee Coins to donate to charities of their choice, on Shopee Coins Rewards anytime.

1 out of 5 users on the Shopee Coins Rewards programme are choosing to donate their coins to charities!


Gift A Meal is an initiative launched by Fave for Fave users in Singapore to donate meal vouchers to those in need. Fave users can select meal vouchers from the #GiftAMeal collection of participating merchants. 

Fave has also partnered with GobblerShop to curate care packs that can be purchased by users. All proceeds will go to HOME, a charity organisation that supports migrant workers as well as victims of human trafficking and forced labour.


The Amazon X Retail for Good Wishlist campaign aims to encourage shoppers to support non-profit organisations by simply purchasing items listed on the non-profit's wishlist as donation.

By specifying the type of items and quantity needed in the NPO’s wish list, shoppers can participate in the COVID-19 donation efforts in a fuss-free and transparent manner. Simply click to purchase and the items will be delivered directly to the NPOs.

Charlye & Co 

SG55: Food for Singapore is an initiative launched by Charlye & Co to raise funds for Food From the Heart. Charlye & Co. will be partnering other small businesses in the Fashion Retail industry to pledge a portion of their sales to the fundraiser.


If you would like to join us as a Retail for Good partner, email us at [email protected] with the subject title “Retail for Good Partnership” and the team will get back to you with more details.