Stories of Good

Shop for Good


You might have found yourself glued to the screen on Singles’ Day to cart out the best deals or checking out a new mall or store together with friends.

Or perhaps even wondered where you could buy merchandise that supports a social cause for yourself or as gifts to your friends and loved ones.

With the retail industry being such an integral part of our lives, how can businesses create opportunities for their customers to give back, and where can consumers find a collated listing of such merchandise?

In the second of several collaborative initiatives, we are launching Shop for Good, a nationwide movement/ initiative to bring together various partners and stakeholders in the retail and e-commerce space to make doing good a part of daily encounters.


-Enable retailers to create sustained opportunities for consumers to give back 

-Build a collective listing of social initiatives 

-Amplify such initiatives by connecting and strengthening relationships with customers, employees, and other business partners through doing good together



There are various opportunities that retailers can create to do good, from supporting non-profits with product development and sales, to pledging a percentage of sales proceeds with every purchase. Our partners thus far include:





CapitaLand #iShop4Good is an initiative that aims to cultivate the spirit of giving while promoting awareness of various charities and social enterprises. 


Driving a blessings movement among users, Carousell facilitates the exchange of free items to give them a new home, meet needs, and encourage zero waste.


Have Shopee Coins that are unused? Be part of  #ShopeeGivesBack efforts. You can now donate your Shopee Coins to a charity of your choice on Shopee Coins Rewards.


Fave’s Gift A Meal initiative helps individuals who are in need of meals due the pandemic. Click here to be part of this meaningful movement.

Fave has also partnered with GobblerShop to curate care packs that can be purchased by users. All proceeds will go to HOME, a charity organisation that supports migrant workers as well as victims of human trafficking and forced labour.


Support non-profit organisations (NPOs) and their beneficiaries by purchasing items they have listed on their Amazon X Retail for Good Wishlist!

Fuss-free and transparent, simply click to purchase and the items will be delivered directly to the NPOs.

Charlye & Co 

Charlye & Co supports various charities through different initiatives such as partnering with other businesses in the fashion retail industry to do good and pledging a portion of their sales. Find out more here.


Fairmarch is a socially and environmentally responsible online marketplace for consumers and businesses to shop, feel good, do good, and be part of the movement towards a sustainable future.

Click here and start supporting their partner social enterprises, charities, and non-profits!


If you would like to be a Shop for Good partner, email us at [email protected] with the subject title “Shop for Good Partnership” and the team will get back to you with more details.