Commentary: Uptick in corporate giving during COVID-19 is much more than just a PR exercise
“Recovery is still distance away, but with more collaborative and strategic thinking about the drivers of societal and business resilience, we have cause to be hopeful. COVID-19 has taught us that none of us are truly safe or prosperous until all of us are.”
In light of the current pandemic, there has been a shift in businesses’ corporate giving strategies. Leveraging their resources and networks, these efforts have become more sustainable and impactful.
Companies such as Food Bank, EtonHouse, Grab and many more in various industries have shown great leadership in helping those in need during this crisis. By putting people first, they have proven to add greater value to a wider ecosystem.
Read the full commentary on CNA.com here.