Stories of Good

Doing good starts with having the end in mind

“When we talk about impact — especially social impact — there are varying degrees to it. The complexity involved in affecting social change means that unintended consequences may arise from one’s sheer desire to resolve immediate challenges in the community.”

It can be challenging to measure the value and impact of CSR initiatives and establish if they truly bring about desired outcomes, for reasons such as a mismatch between the needs of a beneficiary as seen by the company and what their needs really are. Through the Company of Good Fellowship, corporate leaders are introduced to impact measurement frameworks that guide them to plan towards clear, targeted objectives right from the start. 

Read about how Company of Good Fellow Marcus Loh from WE Communications and Fellow-to-be Kathleen Chin from EY are taking an impact-focused approach in the design of their initiatives here.