Stories of Good

The power of business as a force for good

“I do not believe that there is a sustainable future for businesses that do not prioritise social impact. Seeing how the team has evolved and embraced the new norm has imbued in me that anything is possible – as long as you are committed to moving the needle and making the change.”

As societies continue to be challenged by the new normal and stakeholders become increasingly concerned about our collective future, how can companies ensure that their strategies are targeted and relevant to the communities they serve?

For Jimmy Ong (Citi) and Yvonne Siow (Essilor Vision Foundation), creating social impact in ways that are strategic to their businesses is no longer a good-to-have, but becoming a must-have. This notion led them to join the Company of Good Fellowship this year, where they gained greater knowledge on how to combine profit and purpose in different business areas.

Read about how the 4 'I' Framework, which they learned as part of the programme, guided their strategy at Yahoo.