Making the most of giving by adapting to changing times
With the gaps faced by communities in need widening due to the pandemic, Shirley Lim (Fullerton Health) and Gwendolyn Cheong (DFI Retail Group) sought to focus their efforts on where they could make an immediate impact.
Making adjustments to overcome the movement restrictions, Fullerton Health Foundation leveraged the power of technology to roll out teleconsultations and an AI-enabled Covid-19 symptom checker through its flagship initiative Project Big Heart – previously an annual event where Fullerton Health staff volunteers provide complementary medical consultations and screenings.
Similarly tapping on its core business and products, DFI Retail Group donated daily essentials such as food, as well as healthcare and personal care items, through its brands – Cold Storage, Giant and Guardian. To amplify their efforts, DFI Retail Group also partnered with The Food Bank Singapore to launch “Better Together” – a food donation drive that complements existing food donation efforts with a focus on long-term health and nutrition for vulnerable families.
It was timely that Shirley and Gwendolyn went through the Company of Good Fellowship between May and September earlier this year, as the 5-month talent development programme equipped them with the know-how to better strategise their initiatives to create targeted and effective impact.
Read about how the freshly-minted Fellows look to "pandemic-proof" and adapt their initiatives as Covid-19 becomes endemic at the Business Times!