Dishing out healthy food for a cause
A vegetarian eatery that targets non-vegetarians. Sounds like a paradox but that was exactly what founders Fu Yong Hong and Justin Chou had in mind when they started Greendot in 2011.
"We just wanted to provide more options for the consumers," says Mr Fu. He adds that their menus and store decor do not give away the fact that they are a vegetarian outlet and their nine outlets are at locations convenient for the customers - shopping malls directly linked to MRT stations.
This article was first published in The Business Times.
Read more at http://www.businesstimes.com.sg/life-culture/company-of-good/dishing-out-healthy-food-for-a-cause