Giving back with 2,000 non-profit meals a day to the needy
When a wholly-owned subsidiary of local restaurant chain the Soup Restaurant Group first mooted its vision for a sustainable, long-term philanthropic effort in 2013, it was met with much scepticism.
Critics and faultfinders questioned if the firm would be able to live up to its lofty aspirations of giving back in a sustainable and long-lasting manner, given the tendency for corporates to partake in flashy, one-off CSR (corporate social responsibility) initiatives.
This article was first published in The Business Times.
Read more at http://www.businesstimes.com.sg/companies-markets/company-of-good/giving-back-with-2000-non-profit-meals-a-day-to-the-needy